Most professionals use social media to some degree. However, not all of them choose to join LinkedIn, and that could be hurting their careers.
Currently, LinkedIn boasts over 575 million users worldwide, and over 260 million of those members are active at least on a monthly basis. 133 million LinkedIn users are specifically in the United States, representing a variety of professionals, hiring managers, and even company owners. More than 20 million companies are listed on the platform as well.
Ultimately, LinkedIn in the quintessential career-oriented social media platform for professionals in essentially any field.
If you aren’t using LinkedIn, here are three reasons why you need to join.
1. Networking
Networking is often touted as critical if you want to advance in your field. Having connections with other professionals provides numerous benefits. For example, you can have lively discussions, read informative posts, and ask questions that those who have been in your shoes can possibly answer.
Additionally, many people find new opportunities through their network. A surprising number of jobs are never publicly advertised. If you want to find out about these positions, you need an inside connection, and that’s where a strong network comes into play.
2. Expanded Resumes
You can only fit so much onto a resume without going beyond the two-page standard. With a LinkedIn profile, you can go into greater detail about your career and capabilities. Additionally, you can develop your professional voice when you create posts, allowing you to enhance your brand.
Essentially, LinkedIn can hold so much more than you can fit into a resume and cover letter. Once you have your profile, you can add a link to your resume, giving hiring managers a clear path to these additional details. In some cases, it can even serve as your resume, particularly if you apply for jobs through the platform.
3. Recruiters and Hiring Managers Use It
Being on LinkedIn can make a significant difference in your job search. Companies post vacancy announcements on the platform regularly. Additionally, recruiters are frequently on LinkedIn to connect with top talent.
One survey showed that 14 million jobs were listed on the site. Additionally, 90 percent of recruiters said that they turn to LinkedIn regularly to find candidates. About 122 million users have received an interview through the platform, and about 35.5 million have landed a job through a connection on LinkedIn.
Looking for a job?
Ultimately, every professional should create a profile on LinkedIn. That way, they can access the available jobs, expand their network, connect with recruiters, and craft an expanded version of their resume that showcases their capabilities better than traditional application materials can. If you would like to learn more about how to use social media to find a new position, the team at TRC Talent Solutions can help. Contact us to speak with one of our knowledgeable recruiters today and see how our LinkedIn expertise can benefit you.
